Entrepreneurs tend to delve into books to discover how to improve their branding.
But most branding books are either very academic or theoretical. And you shouldn’t hold a Ph.D. to understand branding.
In point of fact, all you need is to rely upon concrete foundations and a basic how-to plan—in plain English—for building or reigniting a brand.
You ought to focus on relevant themes such as the overarching foundations of brand strategy, how to assess the timing for engaging in branding activities, and how to roll up your sleeves and create the foundation for your company or your personal brand.
We invited Deb Gabor, renowned keynote speaker and author of the book ‘’Branding is Sex: Get Your Customer Laid and Sell the Hell Out of Anything’’, so she can unpack for us the secrets of branding. Indeed, Deb was born to brand. She is the founder and brand dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands.
Listen to this episode of Conversations at The Edge with Deb Gabor to unearth the keys to enhancing your branding with ease.