Conversations at The Edge

Marcus Sheridan - Boost Your Marketing and Sales

September 16, 2022 Growth Institute
Conversations at The Edge
Marcus Sheridan - Boost Your Marketing and Sales
Show Notes

Since the internet came into our lives, it’s been a game-changer.

The business world has not been exempt from this revolution: the customer journey, as we knew it, has changed dramatically.

It’s time for you to take a stand.

And doing so implies re-understanding how marketing & sales are coupling and interacting today.

Here goes a breathtaking fact: marketing is now dictating 80% of the sales process before someone reaches out to you. What this means is that your marketing must be held accountable for revenue. And your sales process, at the same time, needs to evolve and become part of your marketing: both strategies must overlap so you can convert those prospects during that 80% into customers.

We invited Marcus Sheridan, renowned author, and keynote speaker, to share his experience in bringing customers through the door amid this fast-paced technology era. Marcus is the author of the bestselling content marketing guidebook, “They Ask, you Answer,” deemed the “#1 Marketing Book” in 2017. Moreover, he has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more.

Listen to this episode of Conversations at The Edge with Marcus Sheridan to learn the keys to leveraging your marketing & sales strategies.