Far too many companies have a top-class products but fail at generating the impact they are supposed to.
Consequently, they don’t grow at the pace they should. If this resonates with you, then some tweaks are likely to be required: a branding problem is at stake.
How to sort it out?
Narrowing the distance between where your current growth is at and the growth YOU deserve requires these: forging a world-class brand to position your company as an authority, competing on value instead of price, improving your marketing spend, increasing the overall customer lifetime value, and inspiring raving fans who become your best salespeople. But that’s just the beginning!
We invited Re Perez, a renowned best-selling author, and keynote speaker, to share with us his expertise on the concepts and strategic tactics of world-class branding. Re is a former Fortune 500 brand consultant turned entrepreneur and runs as the CEO of Branding for the People, a firm that focuses on small to mid-size clients to help them create impactful brands. Listen to this episode of Conversations at The Edge with Re Perez and start accelerating your business by developing a world-class brand.