Conversations at The Edge
Take your leadership to "The Edge". Scale up and reduce drama with exclusive weekly interviews, and a community of growth-minded executives.
Conversations at The Edge
John Mullins - Funding Your Biz Without Investors
•
Growth Institute
The vast majority of fast-growing companies never take any external funding: their customers are the backbone of their funding strategy.
We invited the best-selling author and London Business School professor John Mullins to talk about five novel approaches to funding he has come across after in-depth research into the customer-funded phenomenon.